Global Certificate in Consumer Decision Making Models

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The Global Certificate in Consumer Decision Making Models is a comprehensive course designed to empower professionals with essential skills in understanding customer behavior. This certification course highlights the importance of consumer decision-making models and their application in business strategy, marketing, and product development.

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AboutThisCourse

In today's competitive market, understanding consumer decision-making is crucial for businesses to succeed. This course provides learners with a solid foundation in consumer psychology, decision-making theories, and research methodologies to analyze and predict consumer behavior effectively. By equipping learners with these essential skills, this course enhances their career prospects and increases their value to employers. The course is in high demand across various industries, including marketing, market research, product management, and user experience design. Overall, the Global Certificate in Consumer Decision Making Models course is a valuable investment for professionals looking to advance their careers by gaining a deep understanding of consumer behavior and decision-making processes.

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CourseDetails

• Introduction to Consumer Decision Making Models

• The Theory of Reasoned Action (TRA)

• The Theory of Planned Behavior (TPB)

• The Components of the TPB: Attitudes, Subjective Norms, Perceived Behavioral Control

• The Stages of the Consumer Decision Making Process

• Problem Recognition and Information Search

• Evaluation of Alternatives and Purchase Decision

• Post-Purchase Evaluation and Behavior

• Consumer Decision Making in Online Environments

• Factors Influencing Consumer Decision Making: Cultural, Social, Personal

• Case Studies and Real-World Applications

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN CONSUMER DECISION MAKING MODELS
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UK School of Management (UKSM)
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05 May 2025
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