Executive Development Programme in Consumer Research Methods
-- ViewingNowThe Executive Development Programme in Consumer Research Methods is a certificate course designed to empower professionals with cutting-edge consumer research skills. This programme emphasizes the importance of understanding consumer behavior, preferences, and decision-making processes, which are vital in today's data-driven marketplace.
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โข Executive Development Programme in Consumer Research Methods
โข Unit 1: Introduction to Consumer Research
โข Unit 2: Quantitative Research Methods in Consumer Studies
โข Unit 3: Qualitative Research Methods in Consumer Studies
โข Unit 4: Data Analysis in Consumer Research
โข Unit 5: Survey Design and Implementation
โข Unit 6: Focus Group Discussions and In-depth Interviews
โข Unit 7: Consumer Neuroscience and Biometric Research Methods
โข Unit 8: Advanced Analytics in Consumer Research
โข Unit 9: Ethical Considerations in Consumer Research
โข Unit 10: Case Studies in Consumer Research
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