Executive Development Programme in Consumer Research Methods

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The Executive Development Programme in Consumer Research Methods is a certificate course designed to empower professionals with cutting-edge consumer research skills. This programme emphasizes the importance of understanding consumer behavior, preferences, and decision-making processes, which are vital in today's data-driven marketplace.

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AboutThisCourse

As businesses increasingly seek data-backed strategies for product development, marketing, and sales, the demand for professionals skilled in consumer research has skyrocketed. This course equips learners with essential skills to excel in this growing field, including quantitative and qualitative research techniques, data analysis, and strategic decision-making. By completing this programme, learners will gain a competitive edge in their careers, with the ability to provide valuable insights and recommendations based on consumer research. This course is an excellent opportunity for professionals in marketing, product management, market research, and other related fields to enhance their skill sets and advance their careers.

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• Executive Development Programme in Consumer Research Methods
• Unit 1: Introduction to Consumer Research
• Unit 2: Quantitative Research Methods in Consumer Studies
• Unit 3: Qualitative Research Methods in Consumer Studies
• Unit 4: Data Analysis in Consumer Research
• Unit 5: Survey Design and Implementation
• Unit 6: Focus Group Discussions and In-depth Interviews
• Unit 7: Consumer Neuroscience and Biometric Research Methods
• Unit 8: Advanced Analytics in Consumer Research
• Unit 9: Ethical Considerations in Consumer Research
• Unit 10: Case Studies in Consumer Research

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  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £149
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  • ThreeFourHoursPerWeek
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StandardMode GBP £99
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  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
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EXECUTIVE DEVELOPMENT PROGRAMME IN CONSUMER RESEARCH METHODS
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UK School of Management (UKSM)
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05 May 2025
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