Certificate in Pricing Psychology Growth Strategies for Marketing
-- ViewingNowThe Certificate in Pricing Psychology Growth Strategies for Marketing is a valuable course that equips learners with essential skills to enhance their marketing career. This program delves into the psychology of pricing, revealing how consumers perceive and react to different price points.
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โข Introduction to Pricing Psychology: Understanding the fundamental principles of pricing psychology and its impact on consumer behavior.
โข Perception of Value: Exploring how customers perceive value in relation to price and the role of pricing psychology in shaping this perception.
โข Price Anchoring: Learning about the concept of price anchoring and how to use it to influence customer decision-making.
โข Charm Pricing: Examining the effectiveness of charm pricing and its applications in various industries.
โข Premium Pricing Strategy: Understanding how to position a brand for premium pricing and the role of psychology in justifying higher prices.
โข Price Skimming and Penetration Strategies: Learning about different pricing strategies and the psychological factors that influence their success.
โข Behavioral Pricing Tactics: Exploring advanced pricing tactics based on behavioral economics, such as bundle pricing, tiered pricing, and odd-even pricing.
โข Psychological Pricing in E-commerce: Understanding the unique considerations for implementing psychological pricing strategies in online businesses.
โข Measuring the Impact of Pricing Psychology: Learning how to track and analyze the effectiveness of pricing psychology strategies in driving growth.
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