Executive Development Programme in Brand Equity: Brand Equity Techniques
-- ViewingNowThe Executive Development Programme in Brand Equity is a certificate course that equips learners with essential skills to drive brand success. In today's competitive business landscape, brand equity is a critical factor in ensuring sustainable growth and competitive advantage.
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โข Understanding Brand Equity: Definitions, Importance, and Components
โข Measuring Brand Equity: Techniques and Tools
โข Brand Audit: Assessing Current Brand Equity
โข Brand Positioning: Strategies for Building Strong Brand Equity
โข Brand Differentiation: Standing Out in a Crowded Market
โข Customer-Based Brand Equity: Building Strong Relationships with Customers
โข Financial Aspects of Brand Equity: Quantifying the Value of a Strong Brand
โข Communicating Brand Equity: Marketing and Advertising Strategies
โข Monitoring and Maintaining Brand Equity: Long-Term Success
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