Executive Development Programme in Brand Equity: Brand Equity Techniques

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The Executive Development Programme in Brand Equity is a certificate course that equips learners with essential skills to drive brand success. In today's competitive business landscape, brand equity is a critical factor in ensuring sustainable growth and competitive advantage.

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AboutThisCourse

This course focuses on practical techniques to measure, build, and manage brand equity, making it highly relevant for marketing professionals, brand managers, and business leaders. By understanding the concepts and methods of brand equity, learners can make informed decisions that enhance brand value and customer loyalty. With the increasing demand for branding experts across industries, this programme provides a competitive edge for career advancement. It offers a comprehensive curriculum, real-world case studies, and interactive learning experiences, enabling learners to apply their knowledge effectively. By completing this course, learners will be well-positioned to lead branding initiatives and drive business success in their organizations.

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CourseDetails

• Understanding Brand Equity: Definitions, Importance, and Components
• Measuring Brand Equity: Techniques and Tools
• Brand Audit: Assessing Current Brand Equity
• Brand Positioning: Strategies for Building Strong Brand Equity
• Brand Differentiation: Standing Out in a Crowded Market
• Customer-Based Brand Equity: Building Strong Relationships with Customers
• Financial Aspects of Brand Equity: Quantifying the Value of a Strong Brand
• Communicating Brand Equity: Marketing and Advertising Strategies
• Monitoring and Maintaining Brand Equity: Long-Term Success

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND EQUITY: BRAND EQUITY TECHNIQUES
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UK School of Management (UKSM)
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05 May 2025
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