Executive Development Programme in Advertising Strategies: Captivating Campaigns
-- ViewingNowThe Executive Development Programme in Advertising Strategies: Captivating Campaigns certificate course is a comprehensive programme designed to empower professionals with the skills needed to excel in the dynamic world of advertising. This course emphasizes the importance of innovative advertising strategies, creative campaign development, and effective communication techniques.
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โข Understanding Advertising Strategies: An Introduction to Advertising Fundamentals, Importance of Advertising in Business, Types of Advertising, Advertising Objectives
โข Market Research and Analysis: Identifying Target Audiences, Market Segmentation, Competitor Analysis, Consumer Behavior, Data Interpretation
โข Creative Concept Development: Brainstorming Techniques, Idea Generation, Copywriting, Storyboarding, Visual Elements
โข Digital Advertising: Social Media Advertising, Search Engine Marketing, Email Marketing, Mobile Advertising, Display Advertising
โข Traditional Advertising: Print Advertising, Broadcast Advertising, Outdoor Advertising, Direct Mail Advertising
โข Advertising Metrics and Evaluation: Setting Advertising KPIs, Measuring Advertising Effectiveness, Return on Investment (ROI), A/B Testing
โข Integrated Marketing Communications: Aligning Advertising with Public Relations, Sales Promotion, Direct Marketing, Personal Selling
โข Ethical Considerations in Advertising: Truth in Advertising, Privacy Concerns, Cultural Sensitivity, Advertising Regulations
โข Emerging Trends in Advertising: Artificial Intelligence, Virtual Reality, Augmented Reality, Influencer Marketing, Programmatic Advertising
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