Executive Development Programme in Advertising Strategies: Captivating Campaigns
-- ViewingNowThe Executive Development Programme in Advertising Strategies: Captivating Campaigns certificate course is a comprehensive programme designed to empower professionals with the skills needed to excel in the dynamic world of advertising. This course emphasizes the importance of innovative advertising strategies, creative campaign development, and effective communication techniques.
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⢠Understanding Advertising Strategies: An Introduction to Advertising Fundamentals, Importance of Advertising in Business, Types of Advertising, Advertising Objectives
⢠Market Research and Analysis: Identifying Target Audiences, Market Segmentation, Competitor Analysis, Consumer Behavior, Data Interpretation
⢠Creative Concept Development: Brainstorming Techniques, Idea Generation, Copywriting, Storyboarding, Visual Elements
⢠Digital Advertising: Social Media Advertising, Search Engine Marketing, Email Marketing, Mobile Advertising, Display Advertising
⢠Traditional Advertising: Print Advertising, Broadcast Advertising, Outdoor Advertising, Direct Mail Advertising
⢠Advertising Metrics and Evaluation: Setting Advertising KPIs, Measuring Advertising Effectiveness, Return on Investment (ROI), A/B Testing
⢠Integrated Marketing Communications: Aligning Advertising with Public Relations, Sales Promotion, Direct Marketing, Personal Selling
⢠Ethical Considerations in Advertising: Truth in Advertising, Privacy Concerns, Cultural Sensitivity, Advertising Regulations
⢠Emerging Trends in Advertising: Artificial Intelligence, Virtual Reality, Augmented Reality, Influencer Marketing, Programmatic Advertising
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