Executive Development Programme in Persuasive Banner Ads
-- ViewingNowThe Executive Development Programme in Persuasive Banner Ads is a certificate course designed to equip learners with essential skills for career advancement in digital marketing. This programme is crucial in today's tech-driven world, where online advertising has become a significant part of business strategy.
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⢠Introduction to Persuasive Banner Ads: Understanding the importance, elements, and best practices of persuasive banner ads.
⢠Psychology of Persuasion: Exploring the psychological principles that drive effective persuasion and how to apply them in banner ad design.
⢠Copywriting for Banner Ads: Crafting compelling headlines, body copy, and calls-to-action that convert visitors into customers.
⢠Color Theory and Visual Design: Utilizing color schemes, layout, and typography to create visually appealing and effective banner ads.
⢠User Experience (UX) Design: Ensuring a seamless and engaging user experience to maximize banner ad performance.
⢠Animations and Interactive Elements: Incorporating motion and interactivity to capture attention and increase engagement.
⢠A/B Testing and Optimization: Testing and analyzing different design elements, ad placements, and targeting strategies to improve banner ad performance.
⢠Legal and Ethical Considerations: Complying with advertising regulations and ethical guidelines to maintain brand reputation and integrity.
⢠Performance Metrics and Analytics: Measuring and analyzing key performance metrics, such as click-through rates and conversion rates, to evaluate the effectiveness of banner ad campaigns.
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