Executive Development Programme in Persuasive Banner Ads

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The Executive Development Programme in Persuasive Banner Ads is a certificate course designed to equip learners with essential skills for career advancement in digital marketing. This programme is crucial in today's tech-driven world, where online advertising has become a significant part of business strategy.

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AboutThisCourse

With the ever-increasing demand for digital marketing professionals, this course offers a unique opportunity to gain expertise in creating persuasive banner ads that drive conversions. Learners will master the art of storytelling through visuals, understand consumer behavior, and learn to optimize ad performance using data-driven strategies. By the end of this course, learners will have a portfolio of banner ads, demonstrating their ability to create compelling advertisements that drive results. This certificate course not only enhances learners' resume but also provides them with the skills to excel in their current roles and advance their careers in digital marketing.

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CourseDetails

โ€ข Introduction to Persuasive Banner Ads: Understanding the importance, elements, and best practices of persuasive banner ads.
โ€ข Psychology of Persuasion: Exploring the psychological principles that drive effective persuasion and how to apply them in banner ad design.
โ€ข Copywriting for Banner Ads: Crafting compelling headlines, body copy, and calls-to-action that convert visitors into customers.
โ€ข Color Theory and Visual Design: Utilizing color schemes, layout, and typography to create visually appealing and effective banner ads.
โ€ข User Experience (UX) Design: Ensuring a seamless and engaging user experience to maximize banner ad performance.
โ€ข Animations and Interactive Elements: Incorporating motion and interactivity to capture attention and increase engagement.
โ€ข A/B Testing and Optimization: Testing and analyzing different design elements, ad placements, and targeting strategies to improve banner ad performance.
โ€ข Legal and Ethical Considerations: Complying with advertising regulations and ethical guidelines to maintain brand reputation and integrity.
โ€ข Performance Metrics and Analytics: Measuring and analyzing key performance metrics, such as click-through rates and conversion rates, to evaluate the effectiveness of banner ad campaigns.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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  • OpenEnrollmentStartAnytime
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StandardMode GBP £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN PERSUASIVE BANNER ADS
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UK School of Management (UKSM)
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05 May 2025
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