Certificate in Intellectual Property Rights for Marketers
-- ViewingNowThe Certificate in Intellectual Property Rights for Marketers is a comprehensive course designed to empower marketers with the essential knowledge and skills needed to navigate the complex world of intellectual property rights. This course highlights the importance of protecting and leveraging intangible assets in today's knowledge-driven economy.
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⢠Introduction to Intellectual Property Rights (IPR)
⢠Types of Intellectual Property: Copyrights, Patents, Trademarks, Trade Secrets
⢠IPR Protection Strategies for Marketers
⢠Copyright Law and Digital Marketing
⢠Patent Law and New Product Development
⢠Trademark Law and Brand Protection
⢠Licensing and Franchising Agreements
⢠IPR Enforcement and Litigation
⢠International Intellectual Property Law
⢠Ethical Considerations in Intellectual Property
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