Executive Development Programme in Brand Activation Brand Extension
-- ViewingNowThe Executive Development Programme in Brand Activation & Brand Extension is a certificate course designed to provide learners with essential skills to excel in branding strategies. This program focuses on two critical aspects of branding: activation and extension.
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⢠Brand Activation Fundamentals: Understanding the core principles of brand activation, including defining brand activation, its role in marketing, and key success factors.
⢠Brand Extension Strategy: Exploring the concept of brand extension, its benefits and risks, and how to develop a successful brand extension strategy.
⢠Consumer Research and Insights: Learning how to conduct consumer research and analyze consumer insights to inform brand activation and brand extension decisions.
⢠Integrated Marketing Communications: Understanding the role of integrated marketing communications in brand activation, including traditional and digital channels.
⢠Legal and Ethical Considerations: Examining legal and ethical considerations in brand activation and brand extension, such as trademark law and consumer protection.
⢠Measurement and Evaluation: Learning how to measure and evaluate the effectiveness of brand activation and brand extension campaigns.
⢠Case Studies in Brand Activation and Brand Extension: Analyzing real-world examples of successful and unsuccessful brand activation and brand extension initiatives.
⢠Innovation and Creativity: Cultivating innovation and creativity in brand activation and brand extension, including brainstorming techniques and idea generation.
⢠Cross-Functional Collaboration: Developing skills for cross-functional collaboration in brand activation and brand extension, including working with sales, product development, and other teams.
Note: These units are just a suggestion and can be modified to fit the specific needs and goals of the Executive Development Programme.
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