Executive Development Programme in Brand Activation Brand Extension

Name: Executive Development Programme in Brand Activation Brand Extension
Price: 149 GBP
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The Executive Development Programme in Brand Activation & Brand Extension is a certificate course designed to provide learners with essential skills to excel in branding strategies. This program focuses on two critical aspects of branding: activation and extension.

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AboutThisCourse

Learners will gain knowledge in developing and executing effective brand activation plans, as well as extending brand influence in the market. In today's competitive business landscape, there is a high demand for professionals who can create and implement successful branding strategies. This course will equip learners with the latest tools and techniques to meet this industry demand and advance their careers in brand management, marketing, advertising, and communications. By the end of this program, learners will have a comprehensive understanding of brand activation and extension strategies, be able to evaluate brand equity, and develop innovative branding plans to increase brand value. This course is essential for professionals looking to enhance their branding skills and advance their careers in this growing field.

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CourseDetails

• Brand Activation Fundamentals: Understanding the core principles of brand activation, including defining brand activation, its role in marketing, and key success factors.
• Brand Extension Strategy: Exploring the concept of brand extension, its benefits and risks, and how to develop a successful brand extension strategy.
• Consumer Research and Insights: Learning how to conduct consumer research and analyze consumer insights to inform brand activation and brand extension decisions.
• Integrated Marketing Communications: Understanding the role of integrated marketing communications in brand activation, including traditional and digital channels.
• Legal and Ethical Considerations: Examining legal and ethical considerations in brand activation and brand extension, such as trademark law and consumer protection.
• Measurement and Evaluation: Learning how to measure and evaluate the effectiveness of brand activation and brand extension campaigns.
• Case Studies in Brand Activation and Brand Extension: Analyzing real-world examples of successful and unsuccessful brand activation and brand extension initiatives.
• Innovation and Creativity: Cultivating innovation and creativity in brand activation and brand extension, including brainstorming techniques and idea generation.
• Cross-Functional Collaboration: Developing skills for cross-functional collaboration in brand activation and brand extension, including working with sales, product development, and other teams.

Note: These units are just a suggestion and can be modified to fit the specific needs and goals of the Executive Development Programme.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND ACTIVATION BRAND EXTENSION

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UK School of Management (UKSM)

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05 May 2025

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