Global Certificate in CRT Digital Transformation
-- ViewingNowThe Global Certificate in CRT Digital Transformation is a comprehensive course designed to meet the increasing industry demand for digital transformation experts. This certificate course emphasizes the importance of integrating digital technologies into all areas of a business, fundamentally changing how organizations operate and deliver value to customers.
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⢠Digital Transformation Fundamentals: Understanding the core concepts and principles of digital transformation, including the key drivers, benefits, challenges, and strategies.
⢠CRT (Customer Relationship Transformation): Exploring the shift from traditional customer relationship management (CRM) to a more dynamic, data-driven, and customer-centric approach.
⢠Digital Platforms and Ecosystems: Examining the role of digital platforms and ecosystems in enabling and accelerating digital transformation, including an overview of popular platforms and their features.
⢠Data Analytics and Insights: Delving into the power of data analytics in transforming customer relationships, including data collection, management, analysis, and visualization.
⢠Artificial Intelligence (AI) and Machine Learning (ML): Exploring the use of AI and ML in automating and optimizing customer interactions, including chatbots, recommendation engines, and predictive analytics.
⢠Cloud Computing and Security: Understanding the role of cloud computing in enabling digital transformation, and the importance of cloud security and data privacy.
⢠Digital Marketing and Engagement: Examining the latest trends and best practices in digital marketing, including social media, content marketing, email marketing, and mobile marketing.
⢠Agile Methodologies and Design Thinking: Learning how to apply agile methodologies and design thinking to digital transformation projects, and how to foster a culture of innovation and experimentation.
⢠Change Management and Leadership: Developing the skills and mindset needed to lead and manage change in a digital transformation context, including stakeholder engagement, communication, and collaboration.
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