Executive Development Programme in SEO for Hiring Managers
-- ViewingNowThe Executive Development Programme in SEO for Hiring Managers is a certificate course designed to provide hiring managers with the essential skills to understand and manage SEO initiatives. In today's digital age, SEO has become a critical aspect of any business's online presence, making this course increasingly important.
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⢠Understanding SEO Fundamentals: Keyword research, on-page optimization, link building, and technical SEO.
⢠SEO for Hiring Managers: Key Metrics: Organic traffic, bounce rate, conversion rate, domain authority, and page speed.
⢠SEO Strategy Development: Setting goals, conducting competitive analysis, identifying target keywords, and creating an action plan.
⢠SEO Tools: Overview and usage of tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
⢠Content Marketing and SEO: The role of content in SEO, content creation strategies, and content promotion tactics.
⢠Local SEO: Optimizing for local search, Google My Business, and online reviews.
⢠Mobile SEO: Mobile-first indexing, mobile optimization, and AMP.
⢠SEO for E-commerce: Product page optimization, user experience, and international SEO.
⢠Advanced SEO Techniques: Schema markup, entity SEO, and voice search.
⢠SEO Team Management: Roles and responsibilities, team structure, and collaboration with other departments.
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