Executive Development Programme in SEO for Hiring Managers

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The Executive Development Programme in SEO for Hiring Managers is a certificate course designed to provide hiring managers with the essential skills to understand and manage SEO initiatives. In today's digital age, SEO has become a critical aspect of any business's online presence, making this course increasingly important.

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AboutThisCourse

The course covers topics such as keyword research, on-page and off-page optimization, and analytics, equipping learners with the knowledge to make informed decisions and effectively hire and manage SEO professionals.This program is in high demand as companies recognize the importance of SEO in driving website traffic, leads, and revenue. By completing this course, learners will be able to demonstrate their expertise in SEO hiring and management, increasing their career advancement opportunities and positively impacting their organization's bottom line.

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CourseDetails

• Understanding SEO Fundamentals: Keyword research, on-page optimization, link building, and technical SEO.
• SEO for Hiring Managers: Key Metrics: Organic traffic, bounce rate, conversion rate, domain authority, and page speed.
• SEO Strategy Development: Setting goals, conducting competitive analysis, identifying target keywords, and creating an action plan.
• SEO Tools: Overview and usage of tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
• Content Marketing and SEO: The role of content in SEO, content creation strategies, and content promotion tactics.
• Local SEO: Optimizing for local search, Google My Business, and online reviews.
• Mobile SEO: Mobile-first indexing, mobile optimization, and AMP.
• SEO for E-commerce: Product page optimization, user experience, and international SEO.
• Advanced SEO Techniques: Schema markup, entity SEO, and voice search.
• SEO Team Management: Roles and responsibilities, team structure, and collaboration with other departments.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN SEO FOR HIRING MANAGERS
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UK School of Management (UKSM)
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05 May 2025
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