Executive Development Programme in Local SEO Audit: Actionable Insights
-- ViewingNowThe Executive Development Programme in Local SEO Audit: Actionable Insights certificate course is a comprehensive training program designed to equip learners with the essential skills needed to thrive in the rapidly evolving local SEO industry. This course emphasizes the importance of a data-driven approach to local SEO audit, providing actionable insights that can drive tangible business results.
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⢠Local SEO Audit Fundamentals: Understanding the basics of Local SEO, including the importance of Google My Business, online reviews, and local citations.
⢠Competitor Analysis: Identifying and analyzing competitors in local search results to discover opportunities and threats.
⢠Keyword Research: Techniques for conducting effective keyword research for local SEO, including the use of long-tail keywords and local modifiers.
⢠Google My Business Optimization: Best practices for optimizing Google My Business listings, including complete and accurate business information and high-quality photos.
⢠Local Citations: Building and managing local citations to improve local search rankings and consistency.
⢠On-Page Optimization: Techniques for optimizing website content and meta data for local search, including the use of schema markup and location pages.
⢠Link Building: Strategies for building high-quality backlinks to improve local search rankings, including the use of local directories and content marketing.
⢠Review Management: Best practices for managing online reviews and responding to customer feedback to improve local search rankings and reputation.
⢠Analytics and Reporting: Tools and techniques for tracking and measuring the success of local SEO efforts, including the use of Google Analytics and Google Search Console.
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