Executive Development Programme in Local SEO Audit: Actionable Insights

Name: Executive Development Programme in Local SEO Audit: Actionable Insights
Price: 149 GBP
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The Executive Development Programme in Local SEO Audit: Actionable Insights certificate course is a comprehensive training program designed to equip learners with the essential skills needed to thrive in the rapidly evolving local SEO industry. This course emphasizes the importance of a data-driven approach to local SEO audit, providing actionable insights that can drive tangible business results.

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AboutThisCourse

In an era where local search is increasingly critical for small and medium-sized businesses, there is a high industry demand for professionals who can deliver effective local SEO strategies. This course meets this need by offering in-depth training on local SEO audit techniques, tools, and best practices. By the end of this course, learners will have gained the practical skills and knowledge required to conduct comprehensive local SEO audits, identify growth opportunities, and develop actionable strategies for local SEO success. This course not only enhances learners' professional skills but also provides a significant boost to their career advancement prospects in the digital marketing industry.

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CourseDetails

• Local SEO Audit Fundamentals: Understanding the basics of Local SEO, including the importance of Google My Business, online reviews, and local citations.
• Competitor Analysis: Identifying and analyzing competitors in local search results to discover opportunities and threats.
• Keyword Research: Techniques for conducting effective keyword research for local SEO, including the use of long-tail keywords and local modifiers.
• Google My Business Optimization: Best practices for optimizing Google My Business listings, including complete and accurate business information and high-quality photos.
• Local Citations: Building and managing local citations to improve local search rankings and consistency.
• On-Page Optimization: Techniques for optimizing website content and meta data for local search, including the use of schema markup and location pages.
• Link Building: Strategies for building high-quality backlinks to improve local search rankings, including the use of local directories and content marketing.
• Review Management: Best practices for managing online reviews and responding to customer feedback to improve local search rankings and reputation.
• Analytics and Reporting: Tools and techniques for tracking and measuring the success of local SEO efforts, including the use of Google Analytics and Google Search Console.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN LOCAL SEO AUDIT: ACTIONABLE INSIGHTS

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UK School of Management (UKSM)

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05 May 2025

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