Executive Development Programme in Marketing Psychology for Health & Wellness
-- ViewingNowThe Executive Development Programme in Marketing Psychology for Health & Wellness is a certificate course designed to equip learners with the essential skills needed to excel in the health and wellness industry. This programme integrates marketing psychology and wellness, addressing the growing industry demand for professionals who can effectively market health and wellness products and services by understanding the psychological drivers of consumer behavior.
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⢠Introduction to Marketing Psychology: Understanding the principles of consumer behavior, perception, and decision-making in the context of health and wellness.
⢠Health & Wellness Market Trends: Exploring the latest trends and consumer preferences in the health and wellness industry, including the impact of demographics, technology, and societal changes.
⢠Behavioral Change Strategies: Identifying and applying effective behavioral change models and techniques to promote health and wellness products and services.
⢠Consumer Segmentation & Targeting: Analyzing and segmenting health and wellness consumers based on their needs, values, and lifestyles, and developing targeted marketing strategies.
⢠Branding & Positioning: Creating and maintaining strong and differentiated brand identities and positioning strategies for health and wellness products and services.
⢠Integrated Marketing Communications: Developing and implementing integrated marketing communication plans that resonate with health and wellness consumers across various channels and touchpoints.
⢠Data-Driven Marketing: Leveraging data analytics and insights to inform and optimize health and wellness marketing strategies and tactics.
⢠Ethical & Legal Considerations: Navigating the ethical and legal challenges of marketing health and wellness products and services, including privacy, truthfulness, and cultural sensitivity.
⢠Marketing Metrics & Evaluation: Measuring and evaluating the effectiveness of health and wellness marketing strategies and tactics, and adjusting them accordingly.
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