Executive Development Programme in Marketing Psychology for Health & Wellness

Name: Executive Development Programme in Marketing Psychology for Health & Wellness
Price: 149 GBP
Availability: InStock

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The Executive Development Programme in Marketing Psychology for Health & Wellness is a certificate course designed to equip learners with the essential skills needed to excel in the health and wellness industry. This programme integrates marketing psychology and wellness, addressing the growing industry demand for professionals who can effectively market health and wellness products and services by understanding the psychological drivers of consumer behavior.

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AboutThisCourse

In this course, learners will explore the latest trends, research, and strategies in marketing psychology and wellness, empowering them to make data-driven decisions and create compelling marketing campaigns. By understanding the psychological principles behind consumer choices, learners will be able to craft targeted, engaging, and ethical marketing strategies that foster long-term customer relationships and drive business growth. By completing this programme, learners will not only enhance their marketing expertise but also demonstrate their commitment to staying at the forefront of industry developments, ensuring their continued relevance and success in the health and wellness sector.

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CourseDetails

• Introduction to Marketing Psychology: Understanding the principles of consumer behavior, perception, and decision-making in the context of health and wellness.

• Health & Wellness Market Trends: Exploring the latest trends and consumer preferences in the health and wellness industry, including the impact of demographics, technology, and societal changes.

• Behavioral Change Strategies: Identifying and applying effective behavioral change models and techniques to promote health and wellness products and services.

• Consumer Segmentation & Targeting: Analyzing and segmenting health and wellness consumers based on their needs, values, and lifestyles, and developing targeted marketing strategies.

• Branding & Positioning: Creating and maintaining strong and differentiated brand identities and positioning strategies for health and wellness products and services.

• Integrated Marketing Communications: Developing and implementing integrated marketing communication plans that resonate with health and wellness consumers across various channels and touchpoints.

• Data-Driven Marketing: Leveraging data analytics and insights to inform and optimize health and wellness marketing strategies and tactics.

• Ethical & Legal Considerations: Navigating the ethical and legal challenges of marketing health and wellness products and services, including privacy, truthfulness, and cultural sensitivity.

• Marketing Metrics & Evaluation: Measuring and evaluating the effectiveness of health and wellness marketing strategies and tactics, and adjusting them accordingly.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING PSYCHOLOGY FOR HEALTH & WELLNESS

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UK School of Management (UKSM)

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05 May 2025

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