Executive Development Programme in Ad Consumer Behavior Analysis
-- ViewingNowThe Executive Development Programme in Ad Consumer Behavior Analysis is a certificate course designed to empower professionals with the necessary skills to understand and analyze consumer behavior in advertising. This program emphasizes the importance of consumer psychology, market research, and data analysis in creating effective advertising strategies.
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⢠Understanding Ad Consumer Behavior
⢠Primary: Consumer Behavior Analysis, Advertising
⢠Secondary: Target Audience, Consumer Psychology
⢠Data Collection Techniques for Consumer Research
⢠Primary: Data Collection, Consumer Research
⢠Secondary: Surveys, Focus Groups, Observational Studies
⢠Data Analysis for Consumer Behavior
⢠Primary: Data Analysis, Consumer Behavior
⢠Secondary: Statistical Analysis, Data Interpretation
⢠Segmentation and Targeting Strategies
⢠Primary: Market Segmentation, Targeting
⢠Secondary: Customer Profiling, Persona Development
⢠Positioning and Messaging in Advertising
⢠Primary: Positioning, Messaging
⢠Secondary: Brand Identity, Advertising Strategy
⢠Consumer Decision-Making Process
⢠Primary: Consumer Decision-Making, Purchase Behavior
⢠Secondary: Consumer Needs, Wants and Preferences
⢠Customer Lifetime Value and Retention Strategies
⢠Primary: Customer Lifetime Value, Retention Strategies
⢠Secondary: Customer Satisfaction, Loyalty Programs
⢠Digital Advertising and Consumer Analytics
⢠Primary: Digital Advertising, Consumer Analytics
⢠Secondary: Data-Driven Advertising, Online Marketing
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