Executive Development Programme in Ad Consumer Behavior Analysis
-- ViewingNowThe Executive Development Programme in Ad Consumer Behavior Analysis is a certificate course designed to empower professionals with the necessary skills to understand and analyze consumer behavior in advertising. This program emphasizes the importance of consumer psychology, market research, and data analysis in creating effective advertising strategies.
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โข Understanding Ad Consumer Behavior
โข Primary: Consumer Behavior Analysis, Advertising
โข Secondary: Target Audience, Consumer Psychology
โข Data Collection Techniques for Consumer Research
โข Primary: Data Collection, Consumer Research
โข Secondary: Surveys, Focus Groups, Observational Studies
โข Data Analysis for Consumer Behavior
โข Primary: Data Analysis, Consumer Behavior
โข Secondary: Statistical Analysis, Data Interpretation
โข Segmentation and Targeting Strategies
โข Primary: Market Segmentation, Targeting
โข Secondary: Customer Profiling, Persona Development
โข Positioning and Messaging in Advertising
โข Primary: Positioning, Messaging
โข Secondary: Brand Identity, Advertising Strategy
โข Consumer Decision-Making Process
โข Primary: Consumer Decision-Making, Purchase Behavior
โข Secondary: Consumer Needs, Wants and Preferences
โข Customer Lifetime Value and Retention Strategies
โข Primary: Customer Lifetime Value, Retention Strategies
โข Secondary: Customer Satisfaction, Loyalty Programs
โข Digital Advertising and Consumer Analytics
โข Primary: Digital Advertising, Consumer Analytics
โข Secondary: Data-Driven Advertising, Online Marketing
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