Certificate in Market Research Customer Insights
-- ViewingNowThe Certificate in Market Research & Customer Insights is a comprehensive course that equips learners with essential skills to excel in market research and customer insights careers. This program emphasizes the importance of understanding customer needs, preferences, and behaviors, which are crucial for making informed business decisions.
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⢠Understanding Market Research
⢠Customer Insights and Data Analysis
⢠Secondary Research: External Data Sources
⢠Primary Research: Surveys, Focus Groups, and Interviews
⢠Quantitative and Qualitative Data Analysis
⢠Customer Segmentation and Profiling
⢠Customer Journey Mapping and Experience
⢠Market Research Ethics and Data Privacy
⢠Utilizing Customer Insights for Business Strategies
⢠Market Research Tools and Technologies
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