Executive Development Programme in Market Research Strategy Development Methods

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The Executive Development Programme in Market Research Strategy Development Methods is a certificate course designed to empower professionals with the necessary skills to drive data-driven business growth. This programme emphasizes the importance of market research in formulating effective business strategies, thereby bridging the gap between data analysis and strategic decision-making.

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AboutThisCourse

In an era where market trends change rapidly, and consumer preferences evolve continuously, the demand for skilled market research strategists has surged across industries. This course equips learners with essential skills to meet industry demands, providing them with a competitive edge in career advancement. Throughout the programme, learners master various market research methodologies, statistical tools, and strategic planning techniques, enabling them to analyze complex market data and transform it into actionable business insights. By completing this course, learners will be able to demonstrate their expertise in market research strategy, showcasing their value to potential employers.

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CourseDetails

• Market Research Fundamentals
• Defining Market Research Objectives
• Secondary Research Methods and Techniques
• Primary Research Design and Data Collection
• Quantitative and Qualitative Data Analysis
• Market Segmentation and Targeting Strategies
• Positioning and Branding Strategies
• Market Trends and Competitive Intelligence
• Developing a Market Research Strategy
• Implementing and Evaluating a Market Research Plan

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKET RESEARCH STRATEGY DEVELOPMENT METHODS
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UK School of Management (UKSM)
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05 May 2025
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