Global Certificate in SEO Audit: Website Health Check

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The Global Certificate in SEO Audit: Website Health Check is a comprehensive course that empowers learners with the essential skills to conduct thorough SEO audits and improve website health. In an era where online presence is vital, this certification course gains significant importance due to the increasing industry demand for SEO specialists.

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ๅ…ณไบŽ่ฟ™้—จ่ฏพ็จ‹

This course covers various topics, including understanding SEO, its impact on digital marketing, and the importance of regular website health checks. By the end of this course, learners will be proficient in utilizing industry-leading SEO tools, analyzing website performance, and creating actionable insights to optimize website health. By equipping learners with these in-demand skills, this course significantly enhances career advancement opportunities in the digital marketing industry. Stand out from the competition by gaining the expertise needed to drive meaningful business results through effective SEO strategies.

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โ€ข Unit 1: Introduction to SEO Audit and Website Health Check
โ€ข Unit 2: Understanding Search Engine Algorithms and Ranking Factors
โ€ข Unit 3: Keyword Research and On-page SEO Optimization
โ€ข Unit 4: Technical SEO: Site Architecture, Mobile Optimization, and Site Speed
โ€ข Unit 5: Backlink Analysis and Off-page SEO Strategies
โ€ข Unit 6: Content Quality and Duplicate Content Detection
โ€ข Unit 7: SEO Metrics and Analytics: Measuring Success and Identifying Opportunities
โ€ข Unit 8: Tools and Techniques for SEO Auditing and Website Health Check
โ€ข Unit 9: Best Practices for SEO Audit Reporting and Communication
โ€ข Unit 10: Emerging Trends and Future Directions in SEO and Website Health Check

่Œไธš้“่ทฏ

The SEO industry is booming, with numerous roles contributing to the success of a global SEO audit and website health check. Let's take a closer look at the distribution of these roles in the UK market. Three primary roles are essential in the SEO landscape: SEO Specialist, SEO Analyst, and SEO Manager. Each role plays a unique part in ensuring a successful SEO audit and a healthy website. 1. SEO Specialist: These professionals focus on optimizing websites, implementing on-page and off-page techniques, and conducting keyword research. With 60% of the market share, SEO Specialists are the most in-demand role in the industry. 2. SEO Analyst: SEO Analysts analyze website performance, identify issues, and provide recommendations for improvement, accounting for 30% of the market share. 3. SEO Manager: Managers lead teams, develop strategies, and coordinate efforts to achieve SEO goals. Despite having fewer positions available than the other roles, SEO Managers are still vital, holding the remaining 10% of the market share. Understanding the distribution of these roles in the UK can help those interested in pursuing a career in SEO make informed decisions based on market trends and demands.

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GLOBAL CERTIFICATE IN SEO AUDIT: WEBSITE HEALTH CHECK
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
UK School of Management (UKSM)
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05 May 2025
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