Executive Development Programme in Market Competitor Research
-- viewing nowThe Executive Development Programme in Market Competitor Research is a certificate course designed to empower professionals with the skills to analyze and understand their business environment. This program emphasizes the importance of competitor research in strategic decision-making and maintaining a competitive edge.
4,935+
Students enrolled
GBP £ 149
GBP £ 215
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Competitive Analysis Frameworks: Understanding the basics of competitive analysis, Porter's Five Forces, SWOT analysis, and other frameworks.
• Market Research Methodologies: Exploring qualitative and quantitative research techniques, surveys, interviews, focus groups, and secondary sources.
• Industry Analysis: Examining industry trends, growth drivers, challenges, and competitive landscape.
• Competitor Profiling: Identifying key competitors, analyzing their strengths, weaknesses, opportunities, and threats (SWOT).
• Market Share Analysis: Measuring the size and growth of market segments, understanding competitor market share, and tracking changes over time.
• Product and Service Benchmarking: Evaluating competitor products and services, identifying best practices, and setting performance standards.
• Pricing Analysis: Understanding competitor pricing strategies, identifying pricing trends, and evaluating the impact on profitability.
• Distribution Channel Analysis: Examining competitor distribution channels, identifying gaps, and exploring opportunities for expansion.
• Competitive Intelligence: Gathering, analyzing, and using competitor intelligence to inform strategic decision-making.
• Market Trends and Future Outlook: Staying abreast of emerging market trends, technologies, and competitor moves, and their potential impact on the business.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate