Executive Development Programme in Market Competitor Research
-- ViewingNowThe Executive Development Programme in Market Competitor Research is a certificate course designed to empower professionals with the skills to analyze and understand their business environment. This program emphasizes the importance of competitor research in strategic decision-making and maintaining a competitive edge.
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โข Competitive Analysis Frameworks: Understanding the basics of competitive analysis, Porter's Five Forces, SWOT analysis, and other frameworks.
โข Market Research Methodologies: Exploring qualitative and quantitative research techniques, surveys, interviews, focus groups, and secondary sources.
โข Industry Analysis: Examining industry trends, growth drivers, challenges, and competitive landscape.
โข Competitor Profiling: Identifying key competitors, analyzing their strengths, weaknesses, opportunities, and threats (SWOT).
โข Market Share Analysis: Measuring the size and growth of market segments, understanding competitor market share, and tracking changes over time.
โข Product and Service Benchmarking: Evaluating competitor products and services, identifying best practices, and setting performance standards.
โข Pricing Analysis: Understanding competitor pricing strategies, identifying pricing trends, and evaluating the impact on profitability.
โข Distribution Channel Analysis: Examining competitor distribution channels, identifying gaps, and exploring opportunities for expansion.
โข Competitive Intelligence: Gathering, analyzing, and using competitor intelligence to inform strategic decision-making.
โข Market Trends and Future Outlook: Staying abreast of emerging market trends, technologies, and competitor moves, and their potential impact on the business.
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