Executive Development Programme in Market Competitor Research

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The Executive Development Programme in Market Competitor Research is a certificate course designed to empower professionals with the skills to analyze and understand their business environment. This program emphasizes the importance of competitor research in strategic decision-making and maintaining a competitive edge.

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AboutThisCourse

In today's fast-paced and dynamic business world, there is a high industry demand for professionals who can conduct in-depth competitor analysis and use the insights gained to drive business growth. This course equips learners with essential skills in market research, competitor analysis, and strategic planning. By the end of this program, learners will have gained a comprehensive understanding of the competitive landscape, enabling them to make informed decisions that drive business success. This course is an excellent opportunity for professionals looking to advance their careers in marketing, strategy, or business development.

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CourseDetails

• Competitive Analysis Frameworks: Understanding the basics of competitive analysis, Porter's Five Forces, SWOT analysis, and other frameworks.
• Market Research Methodologies: Exploring qualitative and quantitative research techniques, surveys, interviews, focus groups, and secondary sources.
• Industry Analysis: Examining industry trends, growth drivers, challenges, and competitive landscape.
• Competitor Profiling: Identifying key competitors, analyzing their strengths, weaknesses, opportunities, and threats (SWOT).
• Market Share Analysis: Measuring the size and growth of market segments, understanding competitor market share, and tracking changes over time.
• Product and Service Benchmarking: Evaluating competitor products and services, identifying best practices, and setting performance standards.
• Pricing Analysis: Understanding competitor pricing strategies, identifying pricing trends, and evaluating the impact on profitability.
• Distribution Channel Analysis: Examining competitor distribution channels, identifying gaps, and exploring opportunities for expansion.
• Competitive Intelligence: Gathering, analyzing, and using competitor intelligence to inform strategic decision-making.
• Market Trends and Future Outlook: Staying abreast of emerging market trends, technologies, and competitor moves, and their potential impact on the business.

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  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKET COMPETITOR RESEARCH
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UK School of Management (UKSM)
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05 May 2025
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