Advanced Certificate in Pricing Psychology: Value Perception
-- ViewingNowThe Advanced Certificate in Pricing Psychology: Value Perception is a comprehensive course that dives into the science of pricing and how it influences consumer behavior. This certification is critical for professionals involved in pricing strategies, product development, and marketing, as it provides essential insights into consumer value perception and decision-making processes.
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โข Unit 1: Introduction to Pricing Psychology & Value Perception
โข Unit 2: The Psychology of Price Points & Thresholds
โข Unit 3: Anchoring: The Impact of Initial Prices on Value Perception
โข Unit 4: The Role of Comparative Price Framing in Value Perception
โข Unit 5: Price-Quality Relationship: Understanding Consumer Perceptions
โข Unit 6: The Power of Odd & Charm Prices: Psychological Pricing Strategies
โข Unit 7: Decoy Pricing & the Attraction Effect: Advanced Pricing Tactics
โข Unit 8: The Impact of Payment Structure on Value Perception
โข Unit 9: Emotion & Cognition in Pricing: Consumer Decision-Making Processes
โข Unit 10: Behavioral Pricing Strategies for E-commerce & Digital Products
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