Advanced Certificate in Pricing Psychology: Value Perception

Name: Advanced Certificate in Pricing Psychology: Value Perception
Price: 149 GBP
Availability: InStock

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The Advanced Certificate in Pricing Psychology: Value Perception is a comprehensive course that dives into the science of pricing and how it influences consumer behavior. This certification is critical for professionals involved in pricing strategies, product development, and marketing, as it provides essential insights into consumer value perception and decision-making processes.

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AboutThisCourse

With the increasing demand for experts who can effectively price products and services, this course is a perfect fit for those looking to advance their careers. Learners will gain a deep understanding of pricing psychology principles, behavioral economics, and value proposition design, enabling them to create data-driven pricing strategies that maximize profitability and customer satisfaction. By the end of this course, learners will be equipped with the skills to analyze consumer behavior, evaluate pricing models, and optimize pricing strategies to increase revenue and growth for their organizations. This advanced certification will not only enhance their professional value but also open up new career opportunities in various industries.

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CourseDetails

• Unit 1: Introduction to Pricing Psychology & Value Perception
• Unit 2: The Psychology of Price Points & Thresholds
• Unit 3: Anchoring: The Impact of Initial Prices on Value Perception
• Unit 4: The Role of Comparative Price Framing in Value Perception
• Unit 5: Price-Quality Relationship: Understanding Consumer Perceptions
• Unit 6: The Power of Odd & Charm Prices: Psychological Pricing Strategies
• Unit 7: Decoy Pricing & the Attraction Effect: Advanced Pricing Tactics
• Unit 8: The Impact of Payment Structure on Value Perception
• Unit 9: Emotion & Cognition in Pricing: Consumer Decision-Making Processes
• Unit 10: Behavioral Pricing Strategies for E-commerce & Digital Products

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ProficiencyEnglish
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FastTrack GBP £149

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ThreeFourHoursPerWeek
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StandardMode GBP £99

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TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN PRICING PSYCHOLOGY: VALUE PERCEPTION

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UK School of Management (UKSM)

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05 May 2025

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