Advanced Certificate in Pricing Psychology: Value Perception
-- ViewingNowThe Advanced Certificate in Pricing Psychology: Value Perception is a comprehensive course that dives into the science of pricing and how it influences consumer behavior. This certification is critical for professionals involved in pricing strategies, product development, and marketing, as it provides essential insights into consumer value perception and decision-making processes.
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⢠Unit 1: Introduction to Pricing Psychology & Value Perception
⢠Unit 2: The Psychology of Price Points & Thresholds
⢠Unit 3: Anchoring: The Impact of Initial Prices on Value Perception
⢠Unit 4: The Role of Comparative Price Framing in Value Perception
⢠Unit 5: Price-Quality Relationship: Understanding Consumer Perceptions
⢠Unit 6: The Power of Odd & Charm Prices: Psychological Pricing Strategies
⢠Unit 7: Decoy Pricing & the Attraction Effect: Advanced Pricing Tactics
⢠Unit 8: The Impact of Payment Structure on Value Perception
⢠Unit 9: Emotion & Cognition in Pricing: Consumer Decision-Making Processes
⢠Unit 10: Behavioral Pricing Strategies for E-commerce & Digital Products
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