Executive Development Programme in Cognitive Pricing Tactics

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The Executive Development Programme in Cognitive Pricing Tactics is a certificate course that equips learners with essential skills for career advancement in the pricing industry. This programme is crucial for professionals who want to stay ahead in the rapidly changing business landscape, where pricing strategies can significantly impact a company's profitability and competitiveness.

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AboutThisCourse

With the increasing demand for data-driven decision-making, cognitive pricing tactics have become essential for businesses to optimize their pricing strategies. This course provides learners with a comprehensive understanding of cognitive pricing, enabling them to make informed decisions based on customer behavior, market trends, and competitive intelligence. By the end of this course, learners will have acquired the necessary skills to develop and implement effective pricing strategies, analyze pricing data, and communicate pricing decisions to stakeholders. This programme is an excellent opportunity for professionals looking to advance their careers in pricing, marketing, sales, and revenue management.

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CourseDetails

• Introduction to Cognitive Pricing Tactics
• Psychological Pricing Strategies
• Behavioral Economics and Price Perception
• Price Saliency and Its Impact on Consumer Decision Making
• The Role of Anchoring in Pricing
• Price Framing and Its Influence on Consumer Behavior
• The Use of Scarcity and Urgency in Pricing
• Implementing Dynamic Pricing Strategies
• Ethical Considerations in Cognitive Pricing

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN COGNITIVE PRICING TACTICS
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UK School of Management (UKSM)
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05 May 2025
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